Legion Collegiate
Legion Collegiate Academy is a Free Public Charter School in Rock Hill, SC. Their mission is to serve high school students, in a small, safe, family-centered setting, who seek the opportunity and challenge of a rigorous curriculum, while earning up to two years of college credit during high school.
The Challenge
Legion wanted to enhance its online presence and expanded outreach to prospective students and parents. The challenge centered around increasing enrollment by devising strategies to effectively reach a broader audience. Additionally, the institution aimed to amplify the visibility of its content, fostering greater engagement and awareness within the community.
What We Did
We initiated a collaborative effort with the internal marketing team, joining forces with the principal and director of marketing at Legion Collegiate Academy. Together, we crafted a strategic approach that culminated in the production of three distinct commercials. Each video strategically targeted specific subgroups and markets – one tailored for students, another for community members and potential supporters, and a third focused on resonating with parents. This tailored approach aimed to effectively engage and appeal to diverse audiences, maximizing the impact of Legion Collegiate Academy's outreach efforts.
What We Achieved
The collaborative video campaign yielded remarkable results for Legion Collegiate Academy, significantly expanding their reach to potential students. The targeted commercials successfully resonated with the intended audiences – students, community members, and parents – fostering heightened interest in the institution.
Notably, by the end of 2023, the school had achieved full capacity enrollment at 100%. This tangible success underscores the effectiveness of our efforts.